Key takeaways
- Each new lead gets a call within minutes of their enquiry.
- The assistant notes what happened and when, and the best callback time.
- Your intake team is alerted with a short summary and picks up from there.
- Your firm agrees the wording, and your counsel should approve it for your state.
What does the AI voice assistant do?
When someone sends your firm’s ad form, the assistant calls them within minutes, so your firm talks to people while they still want help. It makes the first call, notes the details, and passes a short summary to your intake team.
What happens from form to handoff?
| Minute | What happens |
|---|---|
| 0 | The lead arrives from the ad, for example “Car accident last week, neck injury”. |
| 2 | The assistant calls the lead. In the home page example, the call goes out two minutes after the form. |
| 5 | Details and the best callback time are noted. |
| 6 | Your intake team is alerted with a summary and picks up the conversation. |
These timings are an illustrative example, not a promise. Your own timings depend on your setup and are shown in your report.
Why does the first call matter?
Someone hurt in an accident wants answers now. If the first call comes hours later, they may already be talking to another firm. Published studies of law firm response times show that most firms take far longer than five minutes. Our speed-to-lead guide sets out the figures and their limits.
What should your firm check before using AI calls?
Calls that use an AI-generated voice are covered by federal rules on automated calls, and lawyer advertising and solicitation rules vary by state. Read our AI intake compliance guide and put the questions in it to your firm’s ethics counsel.
Want this worked out for your firm? The free 20-minute growth audit looks at your ads and how new leads are handled today, and you keep the written plan. Book my free growth audit.