Key takeaways
- Several versions of each ad, written and designed by AI.
- Versions are tested against each other and the budget follows the winners.
- Your firm reviews the wording before anything runs.
- Accounts are in your firm’s name.
How does AI make the ads?
For each injury case type your firm wants, AI writes and designs several versions. A car accident ad, a slip and fall ad and a workplace injury ad each get their own set. Your firm sees them before they run.
How does AI test the ads?
The versions run against each other. Budget moves toward the ones that bring in real enquiries, and away from the ones that do not. In the home page example, ad A is kept, ad B keeps testing and ad C is paused. Those bars are an illustration, not results.
What does your report show?
- Every ad version, what it was tested against, and what was kept or paused.
- Each lead’s enquiry time, first-call time and whether the call was answered.
- How many leads reached each step, so you know what to fix first.
What about the advertising rules?
Every state regulates lawyer advertising. Rules commonly cover misleading claims, required disclosures, testimonials and how you may contact people. Your firm reviews all wording, and your counsel should confirm it fits your state. Our rules guide explains what to check.
Want this worked out for your firm? The free 20-minute growth audit looks at your ads and how new leads are handled today, and you keep the written plan. Book my free growth audit.